Steve Lesnard Talks about How Brands can Reach Out to Its Customers Effectively

Steve Lesnard is one of the top consultants of global brands and has helped numerous brands reach their full potential. He had always loved sports and wanted to transform his passion into his career choice. After his graduation, he went to a business school in Paris to get an MBA degree and even received a scholarship for the same. After that, he worked at many different advertising agencies and working on some of the top brands around the world. One of the first projects that he worked on was Kelloggs, and during that project, he was able to combine his love for sports with the aim of the company.

Steve Lesnard has since then worked in the sports industry and has elite athletes as his customers. He traveled for years to different countries and experienced many different cultures around the world. He believes that sports are a language that everyone understands and it is the reason why he was able to provide his customers with the excellent brand experience. One of the ways he comes up with new ideas is by speaking to his team members as ideas can come anywhere at any time. In the age of digital mediums, it is important for brand consultants to use it to their advantage. According to Steve Lesnard, there are basically two principles that have to be followed for brand consultants to introduce new products into the market. It is not always easy to introduce a new product, but there are some strategies that can be used for effective communication.

One of the key principles is to keep the communication simple, but one has to make it memorable. The brand needs to be able to tell its story without making it complicated. Another way is to bring the product to life and make the experience for the customers real. Using videos allow customers to know what the product does, how they can use the product and what are the benefits that they can get by using it. One has to invest in excellent video quality to ensure that the customers enjoy watching the videos and are inspired by it.

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Robert Deignan: Teaching Fellow Entrepreneurs How to Become Successful

Robert Deignan’s life is indeed the exemplary success story for how one’s drive regarding the pursuit of passion can unlock doors to grand opportunities and numerous achievements. Over the course of his life, Deignan managed to fulfill professional careers within both of his passions (football and business) and he did so because he remained determined to achieve his professional objectives and he chose to base such objectives upon their contribution of happiness to him. When he was a young child growing up in Fort Lauderdale, Florida, Robert Deignan acquired an affinity for football that would ultimately remain with him throughout his years of adulthood. As a result of playing on the football team throughout high school, Deignan was awarded a football scholarship to college whereby he used that scholarship to become a business student at Purdue University. Nonetheless, after graduating from Purdue with his Business Management degree in 1995, Deignan began to undertake a series of professional occupations (NFL player, co-founding of Fanlink, Inc., Executive Vice President of iS3) that would lead up to his current status as CEO and Co-founder of ATS Digital Services—one of the most affluent customer service companies in the IT industry.

After the co-founding of ATS Digital Services in August 2011, Robert Deignan took heed to his company’s escalating success and based its prosperity upon his ability to adhere to a few simple tips. As a business entrepreneur, Deignan noticed that he usually made the right decisions for his business when he based his decisions upon instinct. According to Deignan, hesitation leaves room for error when it comes to making critical business decisions. Secondly, prospective entrepreneurs must learn to analyze every business agenda and use that data to help mold the company. Thirdly, only hire people who are well qualified to fulfill the needs of the company and who share the same visions/beliefs as you do regarding the development/growth of the business. Furthermore, in relation to the third piece of advice, avoid working with both family and friends to prevent oneself from falling under the wrong business influence of close acquaintances. Lastly, all aspiring businessmen/businesswomen must remember to give themselves a mental break on occasion by freeing themselves from the stresses of life and taking a vacation or small breaks to allow oneself to regain the free flow of creative thinking.

Matthew Fleeger Competence in Managing Energy Corporations

Though not popular to many people, the energy industry is well known for having high returns and consistency demands. Matthew Fleeger is a dedicated businessman who has rich experience in the exploration of domestic oil and natural gas. Currently, he serves as the president and CEO of Gulf Coast Western LLC.

Gulf Coast Western LLC is a corporation focused on investing in oil and gas production. The company through the able leadership of Matthew Fleeger combines resources and talent to explore, develop and acquire domestic oil and natural gas. The company focuses on geological well-developed structures.

Matthew career is noteworthy for his rich experience in managing teams, negotiating skills, and entrepreneurship skills. Prior to his current position, he has served in other supreme positions such as co-founding Medsolutions. MedSolutions Inc. is a diverse corporation specializing in logistics, disposing and recycling medical waste. In the corporation, he served for 13 years as the CEO and also as the president.

Matthew Fleeger attended the Southern Methodist University where he graduated with a degree in business administration. In the institution, he acquired and sharpened his skills in finance and marketing. Under Matthews leadership, Gulf coast LLC has experienced tremendous growth. The family-owned business has expanded through virtue of partnerships. The company has partnered with two corporations, Orbit energy partners and warhorse oil and gas.

The partnership with Orbit Energy Partners has created room for Gulf Coast Western to obtain rights to invest and explore oil and gas wells that it couldn’t invest in before. Together, the two corporations are working in 13 oil-producing wells. The partners are also in the processing of exploring 140 defined drilling locations with approximated 30 million barrels of oil.

According to Matthew Fleeger, the partnership with Orbit Energy Partners has created room for gulf coast to develop hundreds of prospects in an agreement that involves an area nearly 1,000 square miles in Allen, Beauregard, Calcasieu, Cameron, and Acadia.

How Gino Pozzo Helped Improve Watford FC

Over the past few decades, Italian Gino Pozzo has been involved with a variety of different football clubs across Europe. Throughout this time, both Pozzo and a few other members of his family have become well-known for taking lower-division football clubs and turning them into world-class competitors. While many people may know him for his time with Watford FC, Pozzo’s passion and career in the industry goes back a few decades. This career began with his father’s purchase of the Udinese Calcio football club in his hometown of Udine, Italy.

The Pozzo family had been related to former Presidents of the club, and because of that had a significant amount of love and admiration for the team. As such, once the opportunity to buy the club presented itself, the family snapped it up. This was in the mid-1980s, and at the time, the football team was struggling to advance beyond Series B. However, within three seasons, the Pozzo family had had such an effect on the team that they made it to the Champion’s League for the first time in years. This success was chiefly down to Gino Pozzo and his father, who then became increasingly well-known in the industry.

Furthermore, this success led them to be involved in a variety of other football clubs across Europe. In 2012, this led to the opportunity to buy Watford FC. At the time, the club’s best days seemed to be behind it; it was heavily in debt, and it was struggling to climb their way out of the Fourth Division. With that in mind, Gino Pozzo moved to England to have greater involvement in the company’s daily operations. Since buying Watford FC, the Pozzo family managed to lead the club to the Premier League within four seasons. After this, however, Gino Pozzo sold off his shares of the company so that he could focus more on the Udinese Calcio football club.

Article Title: A Look At Jana Messerschmidt’s Professional Profile

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Jana Messerschmidt is an investing partner at Lightspeed Ventures. Since assuming her role at the Lightspeed Ventures, Jana has been a critical figure tasked with overseeing the operations of the venture capital firm. Her solution-oriented nature and her proactivity have earned her the nickname Jana Lightspeed. Lightspeed ventures have benefited from the expertise of Messerschmidt, and we can accurately say that she has been instrumental in ensuring Lightspeed Ventures establish itself as a market leader.

Before being involved with Lightspeed Ventures, Jana held several top positions at various companies. Some of these companies include Twitter and Netflix. Jana’s role at Twitter is acclaimed since she played an instrumental role in the success of the social media platform. While at Twitter, Jana took up the position of Vice President of Global Business Development and Platform. She used this position to build lasting and durable relationships with brands and companies both in the local and foreign market.

After her exit from Twitter, Jana landed a job at Netflix as the Director of Business Management. Similar to Twitter, Jana’s role at Netflix needed her to use her interpersonal skills to build long-standing relationships and partnerships. It can be accurately said that Jana’s expertise and experience in the business world have been instrumental in her success at Netflix.

Jana has invaluable interpersonal skills and an incredible understanding of the business world. Her experience in the business world continue to contribute to her success in the formation of several partnerships with both established and upcoming firms; this has earned her the name Jana Lightspeed. Jana has been partnering with various consumer electronics companies as well as firms in the tech and mobile sector. Besides working at Netflix and Twitter, Jana has also had the opportunity to work with brands such as AT&T and DivX.

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Integration of E-Textiles Into Fashion

Unifying mediums with Fashion

Some people see fashion as a means of recognizing their unique ability to draw from the world of fashion and to create a new expression that speaks to people unlike those elements did in the past. On the other hand, there are those people who see fashion as a way of bringing the odd, the beautiful, grotesque, and creative, into a unifying blend that speaks coalescence and unity to the many.


Following the lead of the Metropolitan Museum of Art, in their exhibition of Man and the Machine or “Fashion in the Age of Technology.” One artist at the Academy of Art University saw an opportunity to pursue something that she had for a long time showed interest, which was to combine and integrate technology into her fashion garments. Basically using things like 3D printing and LED lighting not as an external gadget but as incorporated into the fabric of a garment. It was the METs Man and the Machine display that caused her to begin putting her latent thoughts into play.

Iceberg as a Wearable Garment

The fashion designer captured the image of an Iceberg Dress and molded the combination of 3D art, design of fabric and the integration of LEDs and fiber optics and how to enhance her designs using all the elements together.

Winning the MET Competition

At first the MET congratulated her on being chosen as one of the finalists she was very excited. Later, in a further communication from the Metropolitan Museum of Art she was notified she had actually won the competition. Her work at AAU helped her realize her dream, her career, her journey, and made her realize her talent as a fashion designer.

Academy of Art University

The Academy of Art University (AAU) is an art school located in San Francisco and rtecognized aroung the world. The AAU is accredited member of NASAD, CIDA, NAAB, CTC, WSUUC, and offers programs in Animation & Visual Effects, Moiton Picture & Television.

Boraie Development Teamed Up With Shaq O’Neal To Support Infrastructure In Newark

Boraie Development, one of the most popular real estate developer in New Jersey, opened its newest offering to the public – The Aspire Residential Luxury Apartments. The Aspire building is currently one of the most notable apartments in the area, with a lot of amenities and other benefits for its residents. In addition to this, the firm partnered up with basketball star Shaquille O’Neal to help the infrastructural development in the area.

The Aspire Luxury Apartments is located in the New Brunswick, New Jersey and is on the most practical position for each kind of residents. Firstly, the building is just a few walks away from the Brunswick Train Station, which is perfect for people who commute to go to work. The building also has a 24/7 doorman lobby and an attached parking lot that can be accessed with ease with direct elevator. Aspire Apartments also have a state of the art fitness center for those who want to be active without going out of the building. This space doubles as a Yoga space.

An indoor and outdoor Residents Club is also featured for people who want to work, rest, or play outside their units. For parties and other festivities, there Rooftop Sundeck with a garden and BBQ space available for usage. For those who need constant medical attention, the building is near Robert Wood Johnson Hospital System, as well as in the Children’s Cancer Institute. Smaller things such as individual indoor bike storage will make life easier for its residents. As of now, the building accommodates 238 residential units.

Although Boraie Development is known for building premium infrastructures such as the Aspire Luxury Apartment, the firm is also known for partnering with former basketball professional player Shaquille O’Neal for a lot of infrastructure projects. These projects are aimed to help the poor areas of New Jersey by making infrastructures available. Among the other joint projects is the CityPlex 12, which is a renovated old theater in the area is one of the places where O’Neal would spend his childhood. O’Neal spent his childhood in Newark, and this theater was where he used to go with his parents. The two parties are expecting more projects together in the future.

Boraie Development focuses on services in the branch of the urban real estate market. They also offer Property Management, as well as sales or marketing of infrastructures. The firm is also known to work with the strongest financial institutions in order to reach deadlines and make each of their projects a success story.

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Mark Holyoake Transformed Iceland Seafood To International Force


British businessman Mark Holyoake is perhaps best known for his activity in two sectors: real estate and sea food. Mark Holyoake has blazed a trail of success across both these fields. He’s done it with a philosophy that involves, among other factors, “trusting other people with responsibility.”


Mark Holyoake graduated from the University of Reading in 1995. He then plunged into high-stakes real estate investment, working mostly on projects located in central London. He established Oakvest Holdings in 2005, a major real estate firm now headquartered in Luxembourg, but which maintains offices and a major presence in London. Oakvest is among the premier real estate investment entities in Europe.


Mark Holyoake has been a leading figure in the international seafood sector. In 2010 he bought a major position in Iceland Seafood International. He came in at a turbulent time for the Reykjavik-based company as Iceland was reeling from a devastating banking collapse. After nearly 10 years on the ISI board, Mark Holyoake has helped the company not only survive but thrive.


In a recent interview, Mark Holyoake said he saw ISI as a tremendous opportunity to build something special. He liked the fact that the company had decades of history behind it. That legacy of trust and loyal customer base could serve as anchor and foundation for an even more exciting future.


Mr. Mark Holyoake said the value of ISI has increased its worth in excess of ten times since he bought in nine years ago. Today the firm exists as a PLC corporate on the Nasdaq First North. It has been a stellar performer showing consistent growth and robust profit generation. Read This Article for related information.


Mr. Holyoake spreads the credit around, saying ISI has prospered as the result of a lot of hard work by many “great people who came together” to deliver a clear strategic path forward.


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Richard Liu Quiangdong Self-Made Entrepreneur


Richard Liu Qiangdong is the CEO and founder of, China’s leading e-commerce company. is actively servicing over 100 million shoppers and according to Forbes Magazine, JD is worth over an estimated $12 billion US dollars (as of 2018).


Richard Liu was born to coal-shipping parents in Sugian a town in China’s Jiangsu province. His parents instilled values of hard work and education and pushed him to excel in everything he tried. Richard Liu Qiangdong earned a Bachelor’s Degree in sociology from The Peoples’ University in China. While in college he realized the importance of rounding himself to become more desirable when seeking employment in the future. On his own, he learned computer coding and studied computer science.


After he graduated Richard Liu was hired by Japan Life, a natural supplement provider. He eventually became the Director of Computers for Japan Life. In 1998, Richard Liu Qiangdong left Japan Life to embrace his entrepreneurial calling. He started by selling magneto-optical products and provided great customer service, easy transactions and Liu began to streamline business ventures through the use of technology. He also decided that in order to set himself apart from other vendors he would only sell authorized products. Five years after he started, Richard Liu found himself with a highly profitable retail chain of 12 stores.


In 2003, with the SARS outbreak in full force in China, many shoppers began to change the way that they shopped. Richard Liu Qiangdong was able to shift his store model to an e-commerce one. Within two years of moving into e-commerce, all of the retail stores were closed. Richard Liu renamed his e-commerce operation to 360Buy Jingdong. By spending time and money, Richard Liu perfected the user experience to create a successful buying experience for the consumer. After a while many vendors wanted to see the profitability associated with Richard Liu’s platform and sell their merchandise there as well. He renamed the site to


In 2014, became the first China-based company to be publicly traded on the NASDAQ market. Today utilizes the world’s largest fleet of drones to provide quick delivery to over one billion individuals.


Because of Qiangdong’s success in selling other goods online, Richard Liu Quiangdong has now been ranked by Business of Fashion as a top 500 “Most Influential Person In The Fashion Space”. Fashion is, of course, a $2.4 trillion market on its own.


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Richard Liu Qiangdong Talks About The Future Of Jingdong


Richard Liu Qiangdong is the successful entrepreneur of the biggest online e-commerce company The company started small selling electronics, but today it offers a wide range of products to its consumers all over China and abroad. The company has been able to grow immensely due to the efforts of Richard Liu Qiangdong. He came from a typical Chinese family and knew the importance of education from the very start.


To help increase his chances of employment, he learned computer coding. After his graduation, he set up a small retail store to sell computer parts. Qiangdong emphasized customer service and grew immensely. However, when SARS broke out in 2003, people were afraid to step down, and his business took a hit. He then took his business online and started delivering products to the customer’s house. With time, the company grew and started adding more products to its offerings.


Richard Liu Qiangdong always takes his duty for the company seriously. He is as much dedicated to the company as he would like his employees to be. He also understands the importance of using efficient technology that would not put stress on the environment. The company uses green technology and also the first one to adapt the reusable packaging for its customers to cut down on the wastage.


Richard Liu Qiangdong also put stresses on the importance of the delivery system. He wants his customers to receive their products at the shortest time possible. It is the reason why the company is using drones for its delivery system to rural areas.


Richard Liu Qiangdong wants to grow Jingdong to be the best e-commerce company in the world and is not letting any stone unturned to make that happen. He is looking to expand his company to many new countries and markets that were out of reach before. His strategies seem to be working, and the company’s profits are growing every quarter. See This Article for more information.


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