Match Group recently announced that they have decided to sue Bumble for patent infringement. The lawsuit seems to come at a time when Bumble has stopped many attempts from Match Group from the buyout. It was reported that Match Group had tried to buy Bumble for $450 million last year while the company’s total value during that time was close to $1 billion.
Also one of Match Group’s services, Tinder, has a past with the CEO of Bumble Whitney Wolfe. She was co-creator of the app but was shown the door after her relationship with another co-founder did not last. After that, Whitney Wolfe went on to create Bumble on her own. The company today has more than $30 million users, and since the company is just four years old, the company has been growing much faster than it was predicted before.
On March 16th Match Group went to court and alleged that Bumble had copied some of its designs. The company has mentioned the swiping feature and has said that there is a striking similarity between the characteristics of both the apps. The copy allegations are quite strange since Tinder has copied one of Bumble’s most striking features of ‘Ladies First’. It was Bumble that allowed the women to make the first move on their dating app. If they do not send any message to their matches, the matches are deleted and lost forever. Whitney Wolfe is not too worried about the lawsuit as it is just another tactic to bully them. She said that the company would respond to the allegations in court and is confident that they will come out victorious. Their first move, however, was to make it clear to Match Group that they would not take the threats and bullying of their executives lightly by giving out a letter type ad on multiple newspapers.
Bumble is the first dating app to hold its customers accountable for their interactions with other users. It has a stringent policy against rude and bullying behavior, and anyone caught doing so are blocked from the app. In 2016, Whitney Wolfe extended its Bumble family by launching Bumble BFF and Bumble Bizz. While Bumble Bizz was a networking app for women looking to advance in their career and find better jobs, Bumble BFF allowed people to find friends in a new city. Whitney Wolfe recently walked down the aisle and married Michael Herd who she has been seeing since 2013.