Did you ever imagine a world where you can buy water? At least maybe if you live in those arid areas or urban areas. But someone from those tropical countries, where you just tap water from the river that knows no dry season. Well, it is the 21st century where everything has value, even the computer code (bitcoin) and definitely you can sell water. Statistics show that the industry is about $100 billion around the world.
Water is something natural and universal. Meaning, companies trying to sell them must come up with unique selling point (USP) to stand out, after all, water is water. No black or green water.
Waikea Water is one of such companies selling bottled water. The company is based in Hawaii, and that’s where it got its name ‘wa ikea,’ meaning ‘broad water.’ The company has invested more in the filtration process, and this has earned it distinct position in the bottled water industry around the world. See This Page for additional information
Well, when you hear ‘bottles’ the environment comes into play. More bottles production means more pollution to the environment. The good news is that Waikea Water is the only company around the world using degradable plastic bottles to package drinking water. This environmental consciousness has endeared the brand to many as well as earned it numerous awards and recognition. This includes the global Carbon Neutral certification. As if that’s not enough, the company will from 2018 start packaging its water in degradable bottles thus leading the industry in the manufacture of degradable plastics.
Waikea cares not only for the environment; they also give back to the community. The company uses three percent of its revenue to support community projects as well as charity projects.
Waiakea Water has helped disadvantaged communities in Africa access clean water, thanks to their partnership with Pump Aid. This program has resulted in a donation of over 500 million liters of water today. The initiative also equips the locals with necessary skills to help further spread the impact by building more water sources themselves. Check out Waiakea on 10bestwater.com.
Such gestures have helped the company grow over 4000 percent since its inception in 2012 to standing at a valuation of $10 million. Waikea sources its water from a volcanic mountain making it fresh and sweet.
It is uplifting to know how Waikea is showing dedication towards bettering the lives of people in the third world countries. It is setting an excellent example for others to follow.
With the value of the global bottled water industry estimated to have hit the $100 billion mark, it is understandable why it keeps witnessing new entrants now and then. However, only brands with unique taglines have been able to dominate the national market. Chief among brands with a national reach is Waiakea Water Company that boasts of being the leading distributor of the mineral-enriched Hawaiian volcanic water.
As if that’s not enough, the company recently announced its plans of packaging their water in a degradable water bottle starting in 2018. This technology would see the company develop world’s first fully degradable water bottle from 100 percent recyclable plastics. In effect, instead of using the conventional plastic bottles that take over a century to fully decompose, the company’s bottles would take about 15 years to break down. (See: waiakeasprings.com/healthy)
What makes the company unique?
This isn’t the first time Waiakea is making positive headlines in relation to environmental conservation. The company already holds a Carbon Neutral certification in recognition of the fact that they use low-emission vehicles to distribute their products.
Additionally, the company has since establishment in 2012 dedicated its efforts towards the betterment of the environment. In effect, the business contributes three percent of its total revenues towards environment conservation and rehabilitation. These funds primarily help farther the efforts of local nonprofit organizations and local community groups.
Waiakea Water is also hailed nationally and internationally for its humanitarian efforts dedicated towards the provision of clean water to African communities. For instance, for every liter of bottled water the company sells, they in turn fund one week’s water provisions to a family in Malawi.
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Waiakea Water Company’s ingenuity in the extraction of mineral water, distribution, and packaging has given it a head start in the bottled water business. Couple this with its commitment to environmental conservation and humanitarian activities in Africa and you can tell why the company still stands tall even in the face of stiff competition. Their charity partner, PumpAid, help make this all happen.
Check out Waiakea on Forbes.com.