Category: Marketing Expert

Steve Lesnard’s Career In Sports


Steve Lesnard studied business in France where he dwelled on business. During this period he was active in sports and maintained a high connection to sports, and he becomes the president of the sports club where he was in charge of organizing all sports activities and events. He later joined Babson College in the United States for his master degree in Business and Entrepreneurship

After completion of his studies, Steve Lesnard worked in the Wolford brand in New York City a luxury fashion brand. As a company marketing director, he led initiatives that were aimed at opening retail stores and establishing company brands across North America. The job was however for a short period since after working for one year he shifted to the sports industry.

Steve Lesnard demonstrated a high-level profile on global brands; he builds powerful strategic partnerships in sports, technology as well as lifestyle, launched unique products, for the most significant athletic brands. As a worldwide leader, during his period of leadership reflects his passion for sports and his respect for the playground. He has worked with the most significant athletic brands across the world in various roles, such as general manager positions and global vice president of multiple sports companies.

Steve started his career more two decades in this brand of global sports and footwear marketing manager. He signed and serviced the Canadian and American snowboard members for the 1998 Olympics in winter. His several years of experience have given him an insight of changing the consumer landscape, how to conduct his roles, such as data and technology and how to continue pushing the boundaries for the growth of brands.

Steve later ventured to the development of different projects that he believed were the critical experience to his general growth. Therefore he went on to develop products for elite and everyday athletes, and this was a great learning experience on bringing a concept to reality product for the benefit of consumers. Finally, this led him to a brand career that enabled him to work on different areas in sports.

Overall, the experience of Steve Lesnard in sports industry was formative and influential in his life and was also inspiring in bringing the power of sports in the limelight of other people’s lives


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Hopeland’s Annual Gala In New York City Supported By Victoria Doramus


Philanthropist Victoria Doramus has donated an undisclosed sum of money to Hopeland. This occurred during Hopeland’s Annual Gala, which was held in New York City in December 2018. Several well-known actors and actresses joined with Doramus in raising awareness for Hopeland. These included performances by Ari Afsar (who is known for her role as Elizabeth Schuyler Hamilton, wife of Alexander Hamilton, in the Chicago performances of the musical Hamilton) and Keala Settle [who was made famous by her role in The Greatest Showman, Lettie Lutz (who sings the hit song “This is Me”)]. Settle was introduced by another famous actor, Hugh Jackman. Visit This Page for more information.


Victoria Doramus is a London based philanthropist who specializes in Nonprofit Organization Management. She graduated from the University of Colorado with a Bachelor of Arts in 2006 and became a creative consultant for several companies between 2006 and 2013. From 2014-2016, she became the personal assistant to Film Director & Producer, Peter Berg. Victoria Doremus mainly worked in New York City during this time, managing property and forming relationships with independent contractors in the Greater New York City area.


Since 2016, Doramus has been involved with several charities and non-profit groups, including the Amy Winehouse Foundation (prevents young people from misusing alcohol and drugs), Room to Read (helping underprivileged children around the world get an education), Best Friends Animal Society (saving dogs and cats from being killed in shelters), and the Women’s Prison Association (helping women recover from being incarcerated). Her most recent contribution, as previously stated, was to Hopeland.


Hopeland is a non-profit institution, based out of New York City, founded in 2014 by Deborra-lee Furness and Nicholas Evans. Their goal is to help children, both in the United State and around the world, stay with ‘safe, loving families.’ The Hopeland Annual Gala was announced to raise funds for their daily operations. According to Evans’ speech during the gala, “Just because you didn’t cause the problem, doesn’t mean you can’t be part of the solution.” Evans has high hopes for Hopeland in the coming years, thanks to support from Victoria Doramus and other donors.


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Steve Lesnard Surefire Ways To Build Amazing Product Brand Marketing For Success


So Steve Lesnard proposes some incredible ways to formulate impactful marketing campaigns that yield quality conversion in today’s digital era. He highlights that brands should always focus on the benefits that truly meet consumer needs. Too often valuable benefits fade in the process of selling transient features. With new age social media platforms and digital tools, it’s almost effortless to communicate product benefits consumers.


Steve Lesnard is a highly prolific businessman and entrepreneur who is mainly specialized in product marketing. He is a well-known marketer in the United States and a native of Portland. He worked with Nike as the Global Brand Manager and plays a vital role in the prosperity of the company. He holds a master’s degree in business and entrepreneurship which he received from Babson College.


Steve Lesnard shares two product marketing principles every brand creator should explore for a successful campaign. Simplicity doesn’t come naturally for brands today as the masses spend time overselling basic features and mention innovations later. Lesnard recommends that marketers define salient product upgrades and innovative features perspicaciously where it instantly engages the audience.


Every brand sets out to impress consumers with their newest products, but sometimes the impact isn’t momentous. Why? With each new experience, consumers’ thoughts change. Whatever products a brand promotes, it should always make the consumer journey memorable and add some value to his or her lifestyle. Three cardinal probing questions presuppose utility, appeal, and purpose. Every time a customer comes across a new service or product, these concerns usually prompts an inner monologue. Go To This Page for more information.


If a brand introduces new services or products, it’s paramount they’ve elaborated on these attributes profoundly. After all, consumers need an immersive experience to relate to a brand’s offering. Steve Lesnard commends Yeti for their impressive marketing campaign that emphasizes remarkable examples of brand ambassador endorsement. Steve Lesnard stresses the importance of choosing brand ambassadors that can lend themselves to the venue and convey a truly inspirational story. Video marketing extends the perfect outlet to share consumer testimonials if done correctly, he further explains.


Similarly, Lesnard remarked how Apple’s latest iPod campaign exemplifies the true essence of effective product marketing. The emotion and simplicity put into communicating real benefits to the target audience left no room for indecision. It seems Apple intends to maintain the same simplicity and narrative for all its upcoming marketing campaigns, Steve Lesnard anticipates. As he critiques the tech giant’s recent campaign promoting its newest “smart watch” feature. With its ECG reader capability, Apple continues to build momentum with the wider fitness and health community. Meanwhile, it’s also connecting with older folks that benefit from such services. Wellness innovator Peloton also received positive sentiments for its latest product marketing masterpiece. With its product introduction for its state-of-the-art indoor cycling studio conveying the promise of personalization and privacy; winning stay-at-home fitness health fanatics was a sure sell.



Vertucci Part-time Poker Sucess

Nick Vertucci has created a name for himself with his diverse career prospects and success in his varied ventures. He is a real estate investor passionate about holding seminar classes to teach other entrepreneurs. He is a published author of a successful book, “Seven Figures Decisions: Having Balls to Succeed.” He is also a professional poker player. He only plays part-time but is said to have natural skills.

Vertucci entered the world of professional poker before establishing himself as a successful real estate investor. He played in the No-Limit Texas Hold’em Championships in Commerce, CA back in 2004. He has since played many internationally recognized tournament and played with an against high ranking professional and celebrities. His ranking on the All Time Money List has dropped from 108,680 in October of 2018 to it current place, 110,185. His united States All Time Money List rank has also dropped from 53,621 to 54,250. However, his popularity has moved up from its place in October 2018 at 66,450 to 41,795. Vertucci is ranking well on in a part-time career that is reported not to be profitable for 90% of players.

A career as a professional poker player requires skills that are transferable to a successful career in real estate and vis versa. These skills include Vertucci’s ability to read people in poker matches or business deals, and maintaining emotional control and confidence.