Category: Seafood Industry

ISI’s Future With Bjarni Armannsson


Born in 1972 in the UK, Mark Holyoake later attended the University of Reading. After graduation, he began his career in the real estate industry. He currently lives in Ibiza in a mansion that cost more than €10 million! Mark has lived in Ibiza since 2013.


In a recent article with Iceland Monitor entitled “British Investor Mark Holyoake Withdraws From Iceland Seafood”, talks about British investor Mark Holyoake stepped down from the board of Iceland Seafood International earlier this month. He says that the timing is right to withdraw from the board, despite the fact that he will continue to hold a large share in ISI.


Mark Holyoake is responsible for the development of the Grosvenor Gardens House building. This was one of his largest projects to date. Holyoake works as an executive and founded Oakvest, which is a company that focuses on real estate development in the UK. With its roots in London, Oakvest had its start in 2006.


Recently, Mark and former CEO Benedikt Sveinsson will resign from the board of Iceland Seafood International. Mark became the majority shareholder of Iceland Seafood International (ISI) in 2010. He has been outspoken in support of Sveinsson. He stated that he appreciated their time together while working at ISI.


A shareholder meeting was scheduled to be held in February to decide the new board members. Jakob Valgeir Flosason, Live Bergthorsdottir, Ingunn Agnes Kro, and Magnus Bjarnason are all up for nomination.

Jakob Flosason currently works as CEO of Jakob Valgeir. Jakob Valgeir recently was involved in the purchase of Icelandic Freezing Plants Iberica. The company is also a shareholder of ISI, which occurred last year when Icelandic Freezing Plants Iberica merged with Iceland Seafood International.


Magnus Bjarnason serves as a managing partner of MAR Advisors. MAR Advisors is a mergers and acquisitions firm. Magnus once served as CEO of Icelandic Group, which is no longer around. He did this from 2012 to 2014.

Live Bergthorsdottir holds the position of chairman for WOW Air. She also formerly served as CEO of Nova. Nova is a telecommunications company and WOW Air is a well-known discount airline.


ISI also recently announced Bjarni Armannsson as their new CEO. He was a huge supporter of the deal to unite Icelandic Iberica and ISI. The former CEO of ISI was Helgi Anton Eiriksson, who resigned along with Lee Camfield. Lee Camfield worked as ISI’s COO. Armannsson thanked his predecessors and promised to continue their success in the industry. The future is seemingly bright for ISI under Armannsson.