The rail company National Steel Car has been dominating their sector for the past 100 years. This is because they have been led by a wise and efficient Chief Executive Officer by the name of Greg Aziz. The very fact that he led this business into the next century has gained him wide respect within the business world. But many are asking, how did he do this? What was it that allowed National Steel Car to not only become more efficient but also to innovate to the point that they were outgrowing the competition by 20% a year?
National Steel Car’s change begins with Greg Aziz’s education from Western University. By attending this Ontario school, he was able to gain the knowledge necessary to lead a business during the most difficult times. It was three core truths, which he learned at the University, that allowed National Steel Car to continue on into the millennium.
The first core truth that was implemented was the truth that a company could never stop innovating. Greg Aziz understood that innovation creates the stream of the company’s profit. Innovation is the river of money that flows into the lake of the bank account. The moment a company stopped innovating and creating new products is the moment that company was defeated by its competition.
James Aziz ensured that innovation occurred by moving millions of dollars into Research and Development. At first, the executives thought he was crazy. They were already making enough profit as it was. There was no need to change things, or so they thought. However, Greg Aziz understood that times were changing and if National Steel Car did not change as well, then the entire company was going to sink.
This innovation produced a newer rail car that used 90% fewer gas emissions and was able to travel 75% further and 50% faster. This was a home run for the company. (View Source: https://www.behance.net/greg-aziz).
The second core truth that Greg implemented during his time at National Steel Car as CEO was to strengthen the foundation of any business; the customers, the suppliers, the workers, and the executives. To the customers, he thanked them for their loyalty over the years. To the suppliers, he guaranteed them future profit for staying with National Steel Car. To the workers, he increased their pay and 401ks. To the executives, he trained them all to one day take his job. Click Here for more information