JD.com, also known as Jingdong Mall is one of the most successful e-commerce brands and online shopping platforms in China. JD.com is also recognized as the largest retailing business in China. What sets Jingdong Mall apart from other businesses is that they always evolve with the times and they are never stagnant, even with the huge success that the company already has. JD.com never settles and always finds opportunities to better their platform and reach more people.
JD.com has recently partnered up with the British Fashion Council and they have a three-year partnership that will help on-schedule designers for London Fashion Week and London Fashion Week Men’s. JD.com is also London Fashion Week’s official and only Chinese retailer partner. The partnership of JD.com and the British Fashion Council wants to create a platform where designers, global brands and top names in the fashion industry can connect and make a beneficial relationship for both ends.
The partnership also wants to introduce British and international brands to the very volatile and complicated Chinese market – as well as increasing the visibility of Chinese brands to the international fashion scene through partnerships with the top names in the fashion industry. Find More Information Here.
In 2018, Jingdong Mall collaborated with three fashion designers from the British Fashion Council and the Vogue Designer Fashion Fund and they put up a big fashion show in Shanghai to introduce these designers to a wide audience of buyers, media and influencers. These designers were Le Kilt, Rejina Pyo and Huishan Zhang. Later in the year, JD.com also partnered up with these designers and supported them in their catwalk shows in London Fashion Week.
Jingdong Mall wants to bridge the gap between the Chinese Fashion Culture and the International Fashion Culture. They want to connect China into the world, even more than it is from today. JD.com’s Fashion and Lifestyle President, Victor Hu, wants to make fashion as an international language through this partnership with the British Fashion Council.
JD.com’s 300 million user count in China will benefit from this partnership – but more importantly, the designers, clients, brands and fashion businesses around the world can also tap into the wide user audience of JD.com.
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