So Steve Lesnard proposes some incredible ways to formulate impactful marketing campaigns that yield quality conversion in today’s digital era. He highlights that brands should always focus on the benefits that truly meet consumer needs. Too often valuable benefits fade in the process of selling transient features. With new age social media platforms and digital tools, it’s almost effortless to communicate product benefits consumers.
Steve Lesnard is a highly prolific businessman and entrepreneur who is mainly specialized in product marketing. He is a well-known marketer in the United States and a native of Portland. He worked with Nike as the Global Brand Manager and plays a vital role in the prosperity of the company. He holds a master’s degree in business and entrepreneurship which he received from Babson College.
Steve Lesnard shares two product marketing principles every brand creator should explore for a successful campaign. Simplicity doesn’t come naturally for brands today as the masses spend time overselling basic features and mention innovations later. Lesnard recommends that marketers define salient product upgrades and innovative features perspicaciously where it instantly engages the audience.
Every brand sets out to impress consumers with their newest products, but sometimes the impact isn’t momentous. Why? With each new experience, consumers’ thoughts change. Whatever products a brand promotes, it should always make the consumer journey memorable and add some value to his or her lifestyle. Three cardinal probing questions presuppose utility, appeal, and purpose. Every time a customer comes across a new service or product, these concerns usually prompts an inner monologue. Go To This Page for more information.
If a brand introduces new services or products, it’s paramount they’ve elaborated on these attributes profoundly. After all, consumers need an immersive experience to relate to a brand’s offering. Steve Lesnard commends Yeti for their impressive marketing campaign that emphasizes remarkable examples of brand ambassador endorsement. Steve Lesnard stresses the importance of choosing brand ambassadors that can lend themselves to the venue and convey a truly inspirational story. Video marketing extends the perfect outlet to share consumer testimonials if done correctly, he further explains.
Similarly, Lesnard remarked how Apple’s latest iPod campaign exemplifies the true essence of effective product marketing. The emotion and simplicity put into communicating real benefits to the target audience left no room for indecision. It seems Apple intends to maintain the same simplicity and narrative for all its upcoming marketing campaigns, Steve Lesnard anticipates. As he critiques the tech giant’s recent campaign promoting its newest “smart watch” feature. With its ECG reader capability, Apple continues to build momentum with the wider fitness and health community. Meanwhile, it’s also connecting with older folks that benefit from such services. Wellness innovator Peloton also received positive sentiments for its latest product marketing masterpiece. With its product introduction for its state-of-the-art indoor cycling studio conveying the promise of personalization and privacy; winning stay-at-home fitness health fanatics was a sure sell.