With the value of the global bottled water industry estimated to have hit the $100 billion mark, it is understandable why it keeps witnessing new entrants now and then. However, only brands with unique taglines have been able to dominate the national market. Chief among brands with a national reach is Waiakea Water Company that boasts of being the leading distributor of the mineral-enriched Hawaiian volcanic water.
As if that’s not enough, the company recently announced its plans of packaging their water in a degradable water bottle starting in 2018. This technology would see the company develop world’s first fully degradable water bottle from 100 percent recyclable plastics. In effect, instead of using the conventional plastic bottles that take over a century to fully decompose, the company’s bottles would take about 15 years to break down. (See: waiakeasprings.com/healthy)
What makes the company unique?
This isn’t the first time Waiakea is making positive headlines in relation to environmental conservation. The company already holds a Carbon Neutral certification in recognition of the fact that they use low-emission vehicles to distribute their products.
Additionally, the company has since establishment in 2012 dedicated its efforts towards the betterment of the environment. In effect, the business contributes three percent of its total revenues towards environment conservation and rehabilitation. These funds primarily help farther the efforts of local nonprofit organizations and local community groups.
Waiakea Water is also hailed nationally and internationally for its humanitarian efforts dedicated towards the provision of clean water to African communities. For instance, for every liter of bottled water the company sells, they in turn fund one week’s water provisions to a family in Malawi.
See This Page for additional information
Waiakea Water Company’s ingenuity in the extraction of mineral water, distribution, and packaging has given it a head start in the bottled water business. Couple this with its commitment to environmental conservation and humanitarian activities in Africa and you can tell why the company still stands tall even in the face of stiff competition. Their charity partner, PumpAid, help make this all happen.
Check out Waiakea on Forbes.com.